FRIPPDESIGN: DESIGN / DIRECTION / MOTION
WORK
PROFILE
STORE
APPLE + IBM MOBILEFIRST FOR IOS
ART DIRECTION / LEAD VISUAL






Apple's mobile expertise + IBM's database capabilities. When launching a micro-site for two of the world's largest tech companies, the output needs to be clean, easily understood for business individuals at all levels, and of course, responsive on all devices. Add in a tight deadline with no initial assets and you need to come up with a limited viable product that represents both powerhouses and illustrates the services effectively. That is what we worked tasked with when launching the partnership experience for Apple + IBM's Mobilefirst for iOS business site. Working with Ogilvy NY, we created a simple and informational micro-site to show off the partnership's initial 6 industries and the apps that correspond to them. As dry as IBM's offering's can be, this partnership is not the case and the content needed to let people know what it was all about as well as get them to sign up for this incredible new service. In the end we designed and architected the site to allow us to flow in content, photography and graphics as they were supplied with late and last-minute approvals (from both sides) for a successful launch that garnered mass media attention across financial, technology and business sectors around the world. View Live HERE