FRIPPDESIGN: DESIGN / DIRECTION / MOTION
WORK
PROFILE
STORE
NORTHSHORE BIGWAVE CHALLENGE
ART DIRECTION / CONCEPTING / DEVELOPMENT






A Killer grassroots contest for a big wave challenge on the Northshore in Hawaii hosted by pro surfer Evan Valiere. The site features constant updates, an entry/submission form, entry gallery, RSS surf report feed and Facebook feed. Over the course of four months surfers submitted photos of themselves riding the biggest, gnarliest waves possible. In addition to a photo contest, a GoPro video contest and biggest wipeout contest wer also held. When the deadline came the winners were chosen by their peers based on Facebook likes (currently over 3,000). Sponsors include Surfer Mag, GoPro and Vans.