FRIPPDESIGN: DESIGN / DIRECTION / MOTION
WORK
PROFILE
STORE
MINI COOPER USA
VISUAL DESIGN / MOTION DESIGN / CONCEPTING






The MINI Cooper USA site is a fun, cheeky but exhaustively informative American web presence for the BMW sub brand. I was responsible for concepting, visual and motion design for the galleries which were the first to explore dimensional z-space carousel functionality, as well as smaller subsections for racing and accessories gallery. Additional work includes concepting for a new MINI configurator where users can build there own MINI and learn about their cars in a very intimate detail.